PURE LEAF THE BREAK CONFERENCE

Pure Leaf believes taking a break is a power move.
But for tennis pro Amanda Anisimova, matches come with infinite press, fan, and brand obligations, on repeat.
So we snuck a completely fake press conference onto Amanda’s busy schedule to gift her something she rarely gets—

A break.

After months of scheming and secret keeping, Amanda never saw it coming.

PRESS
Campaign Live Pure Leaf Taps Tennis Pro Amanda Anisimova for US Open campaign
USA Today Amanda Anisimova Seeks US Open Redemption With New Mindset
B&E This Brand Pranked A Top Tennis Player With A Fake Press Conference

AMANDA’S GAME CHANGING BREAK

We launched our partnership with Amanda during the US Open with content that celebrated her game-changing break from tennis.

OOH

AMANDA’S BREAK STORY IN HER OWN WORDS

To inspire others to take a break, Amanda shared how her 8-month hiatus from tennis resulted in an epic return.

CCO . . . . . . . . . . . . DUSTIN TOMES
CD . . . . . . . . . . ALYSSA FISHMAN
ACD ART . . . . . . . . . . . . . MARIANA REIS
ASSOC. COPY . . . . . . . . JIMMY MOSQUEDA
PRODUCER . . . . . . . . . . . . . . . . KATIE MINIE
EP . . . . . . . . . . . . . . . CHRIS KLEIN
EP . . . . . . . . . . . . . . TERI ALTMAN
PROD CO . . . . . . . . . . . . . . . . . . VOYAGER
CO-DIRECTOR . . . . . . . . . . ALEX FISCHMAN
CO-DIRECTOR . . . . . . . . . . . . TROUT COHEN
EP . . . . . . . . . ALISSA FELDBAU
HEAD OF PROD/LP . . . . . . . . . . . . MELIZ YILMAZ
DP . . . . . . . . CASEY STOLBERG
DP . . . . . . . . . . . .EVAN CINIELLO
PHOTOGRAPHER . . . . . . . . . JULIAN COUSINS
EDIT CO . . . . . . .WHITEHOUSE POST
EDITOR . . . . . . . . .TIFFANY TAVERAS
EDITOR . . . . . . . . . MATTHEW WOOD
ASST. EDITOR . . . . . . . . . . CHRIS SHEPARD
AUDIO PROD CO . . . . . . . . . . . . SOUND GOOD
MIX . . . . . . . . WESTON FONGER
VFX . . . . . . . . . . PETER AMANTE