PLANET FITNESS OCTOBER PROMO THE KILLER DEAL

Joining a gym can be scary. But it doesn’t have to be, even at the scariest time of the year. At Planet Fitness, no matter who you are, you can get your workout in. Even if you’re a demonic clown, possessed by the devil, or a murderous psychopath…as long as you’re not bothering anyone.

RECOGNITION
Lürzer's Archive

Sweepstake prizes were designed to look like 80s horror novels, and were featured in Lürzer's Archive.

Then we brought them to life for social:

We also filmed some comically disturbing organic content with characters from the spot.

CCO . . . . . . . . . . . . . . LANCE JENSEN
CD AD . . . . . . . . . . . SARA GOLDSMITH
CD CW . . . . . . . . . . . . . . MATTY POITRAS
SR AD . . . . . . . . . . . . ALYSSA FISHMAN
CW . . . . . . . . . . . . . . . . . . . EVAN GOTT
ILLUSTRATOR . . . . . . . . . ERIK VAN DEN BOOM