PARTY CITY SOCIAL CONTENT

I spent a chunk of 2017 in a windowless room creating social content for Party City. Here are some of my favorite morsels that were worth the shitty air circulation. :)

POP-CULTURE HALLOWEEN COSTUMES

Using Party City’s treasure trove of costume supplies, we brought the hottest pop-culture trends to life in real time with unforgettable DIY costumes.

RECOGNITION
New England Hatch Awards Silver

HALLOWEEN DIY COSTUME CAROUSELS

Using one staple costume item from Party City, we created a range of characters to inspire folks to look beyond bagged costumes this year. With no money or time for additional resources, my partner and I became a one-stop shop—curating and tailoring costumes, styling wigs, sourcing & building props, and unleashing a shit-ton of glitter spray on our innocent models. Special shoutout to the fearless models who spent hours in those orange morph suits.

ECD AD . . . . . . . . . . . . . . . . . . KEVIN DALEY
GCD CW . . . . . . . . . . . . . . . . . RICK McHUGH
SR AD . . . . . . . . . . . . . ALYSSA FISHMAN
JR CW . . . . . . . . . BECKY BRINKERHOFF

NYE CONFETTI, DECOR + MORE

PC’s NYE products, shot with a film stereoscopic camera, which we developed and reformatted for social.

HOLIDAY SZN

Featuring ugly sweaters, holiday-themed balloons, Christmas hats, tableware, and more.

MASTER WRAPPER

When you can't afford the professionals you enlist everyone you know to help you pull this one off.
Every item was carefully wrapped by hand, and will probably give me early-onset arthritis one day. Worth it.

ECD AD . . . . . . . . . . . . . . . . . . KEVIN DALEY
GCD CW . . . . . . . . . . . . . . . . . RICK McHUGH
SR AD . . . . . . . . . . . . . ALYSSA FISHMAN

TV THEY’RE COMING

Party City needed to showcase the breadth of their children’s Halloween costumes in a way that would excite kids and moms alike. This is a classic story, re-imagined on Halloween night.

CCO . . . . . . . . . . . . . . LANCE JENSEN
ECD AD . . . . . . . . . . . . . . . . KEVIN DALEY
GCD CW . . . . . . . . . . . . . . . RICK McHUGH
SR CW . . . . . . . . . . AMANDA ROBERTS
SR AD . . . . . . . . . . . . ALYSSA FISHMAN