NISSAN RETAIL THRILL OF THE DEAL

Automotive retail is historically un-thrilling. So we turned Nissan retail campaigns into heart-racing thrillers, and enlisted award-winning Hollywood directors to bring them to life. We started with Brie Larson, in the new Sentra, getting chased by a BMW, in the heat of a Hollywood drag race. The first ad debuted right before the holidays, juxtaposed against competitors’ ads with snowy mountain roads, wreaths, and big lame bows on cars.

EPISODE 01. THE DUEL
Directed by Marc Forster

EPISODE 02. THE RUNAWAY
Directed by Fredrik Bond

EPISODE 03. THE DEAL
Directed by Ellen Kuras

We built pricing supers right into the action.

And expanded the narrative to POP, breaking brand and category conventions, applying a filmic lens to even the hardest working elements.

Even standard retail deliverables, like dealer reels, became cinematic trailers.

CCO . . . . . . . . . . CHRIS BERESFORD-HILL
ECD . . . . . . . . . . . . . . . . . . . . . . DAVID BANTA
GCD ART . . . . . . . . . . . . . . . . . BASIL COWIESON
GCD CW . . . . . . . . . . . . . . . . . . . . . JAMIE COHEN
SR AD . . . . . . . . . . . . . . . . . ALYSSA FISHMAN
CW . . . . . . . . . . . . . . . . . . KELSEY FARMAN