NFL X TWITTER CONFETTI TWEETS

For the NFL’s 100th season, we partnered with Twitter to turn live tweets into confetti for the first time ever, giving fans who couldn’t make it to SB LIV a way to be there in spirit. The week leading up to the Super Bowl, fans were asked to submit their tweets with #NFLTwitter for a chance to have them printed onto the confetti that would be shot out of cannons at the end of the game. In one week we received over 30,000 tweets with 90% positive sentiment.

During the game, we continued to print tweets that fans were posting in real time, all the way up to the final whistle. And upon KC’s victory, 500k+ fan, player, and team tweets rained down on the Chiefs. Following the game, we replied to the original tweets with photos of the corresponding confetti tweet, and the fans couldn’t get enough of it.

Confetti Tweets became a hot topic beyond Twitter, getting picked up by 300+ different outlets including The New York Times, The Today Show, Barstool Sports, GQ Sports, Sports Illustrated, Adweek, Adage, Yahoo Sports, Reuters, Mashable, Bro Bible, and more.

”It was maybe the only brand-related experiment over the course of the evening that onlookers didn’t hate.” —GQ
”Kansas City Chiefs confetti tweets might be the coolest part of the Super Bowl win.” —NFL Spin Zone

PRESS
AdAge - TWITTER AND NFL WILL SHOWER THE WINNING TEAM IN REAL-LIFE TWEETS AT THE SUPER BOWL
GQ - How the Super Bowl’s Tweet Confetti Came to Be
Sports Illustrated - Chiefs' Super Bowl Confetti Features Tweets From Kansas City Fans
Adweek - Fans’ Tweets Will Be Printed on the Confetti at Super Bowl LIV
NFL Spin Zone - Kansas City Chiefs confetti tweets might be coolest part of Super Bowl win
CBS Sports - Super Bowl 2020: Confetti printed with fans' tweets falls onto the field in Miami after Chiefs victory
Yahoo Sports! - Your tweet here: Super Bowl confetti to contain fans' social media posts
Front Office Sports - NFL and Twitter Drop Super Bowl Tweet Confetti With Eye On April’s Draft
Reuters - Super Bowl confetti to contain fans' social media posts
Mashable - There's a chance your football tweet was turned into Super Bowl confetti
brobible - The NFL Says It’s Going To Print Fans’ Tweets On The Super Bowl Confetti

RECOGNITION
Clio Sports Silver
Brand Bowl 54 Winner, Most Creative Campaign
Hashtag Sports Awards, Best Big Game Stunt
Hashtag Sports Awards, Most Creative Partner Without an Athlete/Influencer
The Shorty Awards, Gold, Best Influencer and Celebrity TikTok Campaign
The Shorty Awards, Finalist, Best Use of TikTok

First, we released a video calling for Confetti Tweet submissions two weeks prior to the Super Bowl, which received 8.2MM+ video views leading up to the game.

From the KC Chiefs players and fans to the press and big name brands, Confetti Tweets garnered ample traction.

Immediately after the game, we enlisted @TwitterSports to reply to OG fan tweets with the same physical confetti tweet at Hard Rock Stadium.

The day after the Super Bowl, one fan won big after selling their Confetti Tweets on Ebay for $640.

The campaign was so beloved by the NFL, Twitter, the Players, and Fans, that they proceeded to do it again for the next Super Bowl, and continued to rack up press for it from Adweek, Forbes, and more.

SR AD . . . . . . . . . . ALYSSA FISHMAN
SR CW . . . . . . . . . . . . . STEP SCHULTZ