SUPER BOWL LIV

SUPER BOWL LIV

 

NFL X TWITTER CONFETTI TWEETS

For the NFL’s 100th season, we gave fans at home a way to be at the Super Bowl in spirit: by turning their tweets into confetti for the first time ever. The week leading up to the Super Bowl, fans submitted tweets using #NFLTwitter, which we printed onto confetti and cannon-blasted all over the stadium at the end of the game. We even kept printing fans’ real-time tweets during the game, all the way up to the final whistle.

When KC won, 500k+ fan, player, and team tweets rained down on the Chiefs. Afterward, we replied to OG tweets with pics of their newly minted confetti tweet, and the fans ate it up. In the first week alone, we received over 30,000 tweets with 90% positive sentiment. Confetti Tweets became a hot topic beyond Twitter, getting picked up by 300+ different outlets including The New York Times, The Today Show, Barstool Sports, GQ Sports, Sports Illustrated, Adweek, Adage, Yahoo Sports, Reuters, Mashable, Bro Bible, and more.

KICKING OFF CONFETTI TWEETS

To kick things off, we released a video calling for Confetti Tweet submissions two weeks prior to the Super Bowl, which received 8.2MM+ video views leading up to the game.

From the KC Chiefs players and fans to the press and big name brands, Confetti Tweets garnered ample traction.

A printed Confetti Tweet from Patrick Mahomes’ Twitter page that he wrote on February 6, 2013, long before he won the Super Bowl in 2020.

Immediately after the game, we enlisted @TwitterSports to reply to OG fan tweets with the same physical confetti tweet at Hard Rock Stadium.

The day after the Super Bowl, one fan won big after selling their Confetti Tweets on Ebay for $640.

The campaign was so beloved by the NFL, Twitter, the Players, and Fans, that they proceeded to do it again for the next Super Bowl, and continued to rack up press for it from Adweek, Forbes, and more.

 
 

SR AD . . . . . . . . . . ALYSSA FISHMAN
SR CW . . . . . . . . . . . . . STEP SCHULTZ