HILTON SOCIAL HILTON SAVED MY STAY

There are three things all people love to do: Go on vacation, complain, and doomscroll the internet. So we found a few people who shared their real nightmare vacations online, saved them from their bad trips, and shared their story with cheeky social reenactments. Our lo-fi approach combined creator-inspired techniques, in-camera transitions, and an internety tone to build trust with Zillennials.

THE CASE STUDY

THE SOCIAL FILMS

To lean into the “surrealcore” aesthetic on social, we used a Japanese Kabuki-inspired (black box theater) setup to frame each story retelling as a bad memory. We got crafty with our budget, opting for folks in morph suits and handmade props and set pieces to amplify the physical comedy.

CCO . . . . . . . . . . . . . . . DUSTIN TOMES
ECD . . . . . . . . . . . . . . . . . JON WAGNER
GLOBAL CD . . . . . . . . . . . . . ALYSSA FISHMAN
GLOBAL CD . . . . . . . . . . . . . . . PATRICK REGAN
SR. AD . . . . . . . . . . . . . . . . . . MIKE GAINES
SR. CW . . . . . . . . . . . . . . OLIVIA GORMLEY
SR PRODUCER . . . . . . . . . . . . . . . . . . CRAIG CLARK
PRODUCTION CO . . . . . . . . . . . . . . 1STAVEMACHINE
DIRECTOR . . . . . . . . . . . . . . . . . . . DAVID EBERT
PRODUCER . . . . . . . . . . . . . . . ALEX SPRESSER
DP . . . . . . . . . . . . . JORDAN PARROTT
EDITOR . . . . . . . . . . . . . . . MELISSA BURNS
CASE STUDY EDITOR . . . . . . . . . . . . . . ALYSSA FISHMAN
COLOR . . . . . . . . . . . . . . JOSH BOHESKEY
COLOR HOUSE . . . . . . . . . . . . . . . . . RARE MEDIUM