HILTON SOCIAL HILTON SAVED MY STAY

There are three things all people love to do: Go on vacation, complain, and be on the internet.

So we found a few people who lamented about their real nightmare vacations online, rescued them from their horrific stays, and made cheeky reenactments out of their experiences. Our lo-fi approach targeted Zillennials directly with creator-inspired techniques like handheld film compositions, in-camera transitions, and a tone the youths would approve.

To lean into the “surrealcore” aesthetic on social, we used a Japanese Kabuki-inspired (black box theater) setup to frame each story retelling as a bad memory. We got crafty with our budget, opting for folks in morph suits and handmade props and set pieces to amplify the physical comedy in the nightmare scenarios.

CCO . . . . . . . . . . . . . . . DUSTIN TOMES
ECD . . . . . . . . . . . . . . . . . JON WAGNER
GLOBAL CD . . . . . . . . . . . . . ALYSSA FISHMAN
GLOBAL CD . . . . . . . . . . . . . . . PATRICK REGAN
SR. AD . . . . . . . . . . . . . . . . . . MIKE GAINES
SR. CW . . . . . . . . . . . . . . OLIVIA GORMLEY
SR PRODUCER . . . . . . . . . . . . . . . . . . CRAIG CLARK
PRODUCTION CO . . . . . . . . . . . . . . 1STAVEMACHINE
DIRECTOR . . . . . . . . . . . . . . . . . . . DAVID EBERT
PRODUCER . . . . . . . . . . . . . . . ALEX SPRESSER
DP . . . . . . . . . . . . . JORDAN PARROTT
EDITOR . . . . . . . . . . . . . . . MELISSA BURNS
COLOR . . . . . . . . . . . . . . JOSH BOHESKEY
COLOR HOUSE . . . . . . . . . . . . . . . . . RARE MEDIUM