NISSAN THIS IS HOW WE HEISMAN

Since its inception over a decade ago, college football has been synonymous with the Nissan Heisman House—the fictitious home of college football’s all-time greatest players. The campaign is beloved by millions, but after so many years, it was in need of a refresh. So we used its long running popularity to our advantage, sifting through a decade’s worth of past fan tweets to inspire this year’s entire campaign.

Each of our 10 TV films were inspired by an unsolicited fan tweet.

1/1 HEISMAN DROPS

Fan involvement didn’t stop at our commercials. We also gave away 1/1 collectible Heisman House memorabilia based on their ideas.

The Heisman players and ESPN teased out the 1/1 collectibles on Instagram.

We released the Heisman Drops on Nissan’s Instagram stories, where the fastest fan to tap the link won the 1/1 item.

Fans also decide our pre-roll content via Twitter polls.

They even became the face of Nissan as brand contributors on ESPN.

We reignited the love for the Nissan Heisman House by making it a place not only built for the fans, but by them too. The films had over 100MM+ views and 1MM+ total engagements, and Nissan saw a significant boost in brand awareness (+9.4%), consideration (+10.1%), and recommendation (+9.8%) from the campaign.

CCO . . . . . . . . . CHRIS BERESFORD-HILL
ECD . . . . . . . . . . . . . . . . . . . . . ALEX TAYLOR
ECD . . . . . . . . . . . . . . . . . . . . . DAVID BANTA
ACD CW . . . . . . . . . . . . . . . . . . . . PHIL FATTORE
ACD ART . . . . . . . . . . . . . . . . ALYSSA FISHMAN
DIRECTOR . . . . . . AARON STOLLER (BISCUIT)
DIRECTOR . . . . . . CAMERON HARRIS (GRAVY)
EDITOR . . . . . . . . NICK DIVERS (MACKCUT)
EDITOR . . BRENDAN HOGAN (MACKCUT)
EDITOR . . . . . MEGAN HEARD (MACKCUT)
COLOR . . . . . . . . . . . . . . . TIM MASICK (CO3)
MIX . . . . . . . . . . . . . . . . . . . . . HEARD CITY
”CAT PROBS” TRACK . . . . . . . . . . . . . . . . . . . . . . . DUOTONE