NISSAN THIS IS HOW WE HEISMAN

Since its inception over a decade ago, college football has been synonymous with the Nissan Heisman House—the fictitious home of college football’s all-time greatest players. The campaign is beloved by many, but after so many years, it was in need of a refresh. So we used its long running popularity to our advantage, sifting through a decade’s worth of unsolicited fan tweets to inspire this year’s campaign.

The campaign was shortlisted at the 2022 One Show and received over 100MM+ views, 1MM+ total engagements, and Nissan saw a significant boost in brand awareness (+9.4%), consideration (+10.1%), and recommendation (+9.8%).

1/1 HEISMAN DROPS

To further excite fans throughout the season, we dropped 1/1 Heisman House collectibles based on their ideas. ESPN and the players teased their drops in their IG stories before we released them on Nissan’s—the fastest fan to tap the sticker link won the 1/1 drop.

CCO . . . . . . . . . CHRIS BERESFORD-HILL
ECD . . . . . . . . . . . . . . . . . . . . . ALEX TAYLOR
ECD . . . . . . . . . . . . . . . . . . . . . DAVID BANTA
ACD CW . . . . . . . . . . . . . . . . . . . . PHIL FATTORE
ACD ART . . . . . . . . . . . . . . . . ALYSSA FISHMAN
DIRECTOR . . . . . . AARON STOLLER (BISCUIT)
DIRECTOR . . . . . . CAMERON HARRIS (GRAVY)
EDITOR . . . . . . . . NICK DIVERS (MACKCUT)
EDITOR . . BRENDAN HOGAN (MACKCUT)
EDITOR . . . . . MEGAN HEARD (MACKCUT)
COLOR . . . . . . . . . . . . . . . TIM MASICK (CO3)
MIX . . . . . . . . . . . . . . . . . . . . . HEARD CITY
”CAT PROBS” TRACK . . . . . . . . . . . . . . . . . . . . . . . DUOTONE