PHILIPS NORELCO BEARDBER SHOP

In the world of shaving sponsors, The Yankees are already spoken for. But as far as we’re concerned, the fans are free agents.

On Opening Day 2025, we set up a pop-up Beardber Shop at fan-favorite Stan’s Sports Bar outside Yankee Stadium to shape up the real faces of the franchise—the fans—in the most diehard way possible: with pinstripes.

I spearheaded this proactive initiative, which we transformed from an idea on a page to IRL activation in under two weeks. In one day, the Beardber Shop received 2MM+ impressions and was covered by 23 news outlets, with 100% of news and social reactions being positive to neutral in sentiment.

PRESS
Yankees fans pack the Bronx for opening day as team lifts decades-old beard ban

We designed the Beardber Shop to emulate authentic Bronx barbershops and built it right into the side of the fans’ favorite pre-game hangout spot.

We designed a promotional poster for the event in the style of hairstyle menu boards typically found in barber shops.

CCO . . . . . . . . . . . . . . . . . DUSTIN TOMES
CD . . . . . . . . . . . . . . ALYSSA FISHMAN
ECD . . . . . . . . . .HAYWOOD WATKINS III
GCD . . . . . . . . . . . . . CHELSEY BROOKS
SR. CW . . . . . . . . . . . . . . . . PATRICK BURKE
CW . . . . . . . . . . . . MICHELLE SYLVEST
AD . . . . . . . . . . . . . . . . . . . . . KELLEY QU
CW . . . . . . . . . . . . . . . JOEY CHIARULLI
AD . . . . . . . . . . . . . . ELISSA DEBRUYN
JR. AD . . . . . . . . . . . . . JOELLE MITCHELL
EP . . . . . . . . . . . . . . . . . . . . . . . TINA LAM
PRODUCER . . . . . . . . . . . . . . . . . .SARAH HEALY
DIRECTOR/EDITOR . . . . . . . . . . . . . . . . . TALIA MAYDEN
LINE PRODUCER . . . . . . . . . . . ALAIN GR-POLANCO
EXPERIENTIAL . . . . . . . . . . . . . . . . . . BRODERVILLE
INFLUENCERS . . . . . . . . . . MAKESHIFT PROJECT
SPECIAL APPEARANCE . . . . . . . . . . . . . . . . . . . MY HUSBAND